The Educational CyberPlayGround™
Offers the Following Services.
Our Services
next: Process - Planning - Design - Content
- Marketing - K-12 School Sites - Clients
- secure your domain name
- host your webpage or website
- create the site
- develop site architecture
- oversee design and development
- provide creative direction
- provide research
- develop content
- supply graphics
- supply broadcast quality video, editing,
- stream video from your website
- provide online marketing strategy
- provide your own email address and mailing list
- eliminate search engine confusion
- SEO search engine optimization and submission
- determine your exit plan
- consultation available by the hour
THE PROCESS
Get You Started
next: Planning - Design - Content
- Marketing - K-12 School Sites - Clients
WHAT MAKES A GREAT WEB SITE?
Questions to get you started in your web site planning process.
- What are the goals of this site?
- How do they complement and reinforce the goals of your business plan?
- Who is the target audience?
- How will your audience find the site?
- How do you want them to use the site?
- What actions to you want them to take?
- How will I measure the success of my site?
- We will register Your Domain Name for you.
PLANNING
Thinking it Through
next: Design - Content
- Marketing - K-12 School Sites - Clients
GOOD PLANNING LEADS TO GOOD OUTCOME
By answering the questions listed below you will have taken the first step toward
building a successful web site that works as a tool for your business.
Why are you building a web site?
- Sell a product
- Customer service
- Relationship building with current customers
- Attract new customers
- Distribute information
- Competitive edge
- Enhance company image
Whom do you want to attract?
- Current customers
- New customers
- Future customers
- Colleagues
- Competitors
What will visitors gain?
- What are your goals for your site?
- How will you measure success?
- How much money can you budget?
- How much staff time can you devote to building and maintaining a site?
What do you need?
- Web site consultant
- Programmer
- Graphic designer
- Posters
- Manuals
- Brochures
- Marketing
What hardware will you need?
Computer, Modem, Telephone line, hosting, development, design, infrastructure
Server Functionality
- Reliability - your website is always up 24/7
- Robust - can handle streaming video
- Live people who handle tech support
- Amount of free and/or paid space offered
- Secure Server for online transactions such as credit cards and banking
- Shopping carts (for selling merchandise)
- Auto responders
- Database access
- Access to facts & figures on visitors to your site
WHAT IS YOUR EXIT PLAN?
- What do you need to know when you don't want your site anymore?
- In some cases, the domains ceased to function or become porn sites.
In all cases, owners were unable to get refunds from the registrars. Some of the companies that have engaged in this practice include Domain Registry of America, Domain Registry of Canada, and Liberty Domains of America.
DOMAIN REGISTRATION AND ADMINISTRATION
Who will host your site? We will host your site.
I regularly advise small business owners and even larger companies who are
surprised to find out they don't own the domain name where their own web site is located. We will check and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it’s fine if they’re listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away.
BE AWARE OF SCAMMERS, SLAMMER, AND SITE THEFT
Have you ever received an email reminding you of a domain that's about to expire and you don't remember ever registering the domain? The notices listed domains the client actually owned, listed their actual expiration date, and gave a URL for the domain owners to renew their domains. If a domain owner followed the instructions, their domain was transferred from one registrar to another.
BE ASSURED
- you own your own domain name;
- your contact information is correct and current; and
- you have the current login and password to your domain name registry.
- PROFESSIONAL EMAIL ADDRESS YOU@YOURDOMAIN.DOT
WHAT DO YOU WANT FOR YOUR ONLINE BUSINESS NAME?
Is it important for you to have your exact business name or can you work with a variation of it?
The Educational CyberPlayGround will register any .com, .net, .org, .biz, .info, .ws, or .us domain for you. You will own the domain, not us; but we will handle the initial registration and set your domain up to point at our servers. Domain extensions have slightly different pricing.
.com / .net / .org / .biz / .us / .ws / .name / .info / .co.uk* / .me.uk* / .org.uk*
.cc / .de / .be .cn / .com.cn / .net.cn / .org.cn / .com.tw / .org.tw / .idv.tw .co.nz
.net.nz / .org.nz
SITE DESIGN
Usability
next: Content
- Marketing - K-12 School Sites - Clients
Design sets the tone of a site.
The structure, the layout and how information is presented are important considerations. We are usability experts.
- Design with the user in mind
How will visitors use your web site?
Why are visitors coming to your site?
What do you want them to learn from your site?
Surf the World Wide Web to see what you like and what your competitors are doing.
- Fundamentals of Good Design
Be clear
Be consistent
Be easy to navigate
Be easy to read
BUILD SITE CONTENT
Are you boring? Do you need a Video?
next: Marketing - K-12 School Sites - Clients
Look at what works for you now - your brochures, logo, advertising copy
Decide if you need new material.
Be interactive - link to other sites, use forms, email, and more
MARKET YOUR SITE
Advertising Budget
next: K-12 School Sites - Clients
Driving traffic to your web site is a key to its being an effective tool for your business.
Do you have an Online and Print advertising budget?
- Register with search engines
- Traditional and electronic press releases
- Mailing Lists, Blogs
- Awards
- Reciprocal links with other sites
- Update your traditional promotion
- Put your web address and email on all your stationery, business cards, brochures, print advertisements
DOES YOUR SCHOOL NEED A WEB PRESENCE?
Learn what all Public Schools and federally funded agencies must know and provide on their websites.
next: Clients
HOW DOES YOUR SCHOOL WEBSITE MEASURE UP?
508 TOOLS TO TEST YOUR WEBSITE CODE
What are the legal requirements. You are legally responsible to make it accessable to the blind, find out how. Private schools do not need to do this.
Learn All About School Web Sites
*Who Is the Audience? What should be there?
Specific Guidelines and Goals.
School District Web Site Development -
Essentials of a School Website
See A 1000 Examples for Real School Websites
* Put your school site into the historic online master registry.
